Online Qualitative Research: The Next Evolution

Understanding Online Communities

Fri, 06 Aug 2010 20:47:00 GMT

I wanted to share a snippet of an article that was recently published in QRCA’s Views Magazine. I hope you enjoy.

Saturday Mornings from the Smurfs to The Age of Persuasion

Thu, 29 Jul 2010 17:44:00 GMT

I remember waking up as a child on Saturday mornings like it was yesterday.

Rushing down the stairs, pouring a bowl of Franken Berries all the while singing LA LA LA LA LA LA in anticipation of joining the Smurfs on their latest adventure! I never understood why my mother insisted that Saturday mornings were meant for sleeping in. All I knew was that my favorite TV show was only on once a week!

Posted by Derek Sawchuk
Written by Terri Sorenson

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Highlights from the Word of Mouth Supergenius Conference

Tue, 20 Jul 2010 21:48:00 GMT

I was very fortunate to attend the Word of Mouth Supergenius conference, put on by GasPedal, today in New York. The one day event featured fantastic speakers like Tony Hsieh, Saul Colt and Geno Church.

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Top Tips for Moderating BBFGs - Webinar Q&A

Thu, 08 Jul 2010 16:59:00 GMT

We had a fantastic webinar today presented by Jeff Walkowski of qualcore.com. The topic was top tips for moderating BBFGs.

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Let’s move away from MROC and towards Insight

Tue, 29 Jun 2010 17:28:00 GMT

Well there ‘s all kinds of buzz today, thanks to @LongoMR, about online communities used for market research. The message, let’s stop using the term MROC.

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We’ve been added to Alltop!

Tue, 22 Jun 2010 14:51:00 GMT

I just wanted to drop everyone a quick note and let them know that the GOMC Blog Online Qualitative Research: The Next Evolution has been added to Alltop.

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1st NGMR Internet Meme Contest

Mon, 21 Jun 2010 19:30:00 GMT

Next Gen Market Research (NGMR) - The networking group for market research innovators - is hosting the industry’s first Internet “meme” competition! (and you can win $1000 bucks)

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Managing an online research community is like hosting a dinner party

Wed, 16 Jun 2010 21:48:00 GMT

When you have guests over, do you greet them as they enter? Do you offer them a drink and tell them to relax . . . maybe even have an activity planned? When managing a community the same rules apply; here are a few tips.

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Tom Anderson – Text Analytics, Social Media and Qualitative Research

Tue, 08 Jun 2010 19:49:00 GMT

I recently had the pleasure of speaking with Statistical Analyst, Social Media Man and Principal at Anderson Analytics, http://www.moderatorcommunity.comTom H.C. Anderson. Many of you may also be familiar with http://www.moderatorcommunity.comTom through his online community for market researchers: Next Gen Market Research. http://www.moderatorcommunity.comTom is very open about sharing ideas regarding social media and how it relates to the market research industry. I was curious to know what his thoughts were specifically about how Social Media and Text Analytics fit into the (online) qualitative realm.

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2010 Market Research Conferences/Events.

Thu, 04 Feb 2010 15:44:00 GMT

This list contains Market Research Conferences and Events from around the world and is definitely not exhaustive. Please feel free to post a comment with details to a conference/event you are attending or would like to have added to this list.

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