1st stop made on the GOMC Worldwide Road Trip

Master Moderator and Marketing Research Trainer, H. Grace Fuller PRC, explores the moderator-researcher’s relationship with the online backroom. Grace believes that when the backroom is engaged the research project has a better chance at success. She shows ways to involve what she calls “the second audience” in the play of research. Grace has conducted online research for a wide range of organizations, to include Proctor & Gamble, Virginia Baptist Mission Board, and McKesson Healthcare.