GOMC Blog

Explore the definition of a tribe and their relationship to online communities and online qualitative research.

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Here at Itracks, we have been selling Market Research Online Communities (MROCs) for just over a year now. We have recently released version 1.5 of our software, which includes updates to our points and profile modules, as well as some added Avatar functionality in the Forum modules.

Some of the big questions our clients have when they are running their first MROC include recruitment, member engagement, participation and what best practices should be employed....

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 7 steps that can be used to increase participation rates.

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