Let’s move away from MROC and towards Insight

Tue, 29 Jun 2010 17:28:00 GMT

Well there ‘s all kinds of buzz today, thanks to @LongoMR, about online communities used for market research. The message, let’s stop using the term MROC.

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We’ve been added to Alltop!

Tue, 22 Jun 2010 14:51:00 GMT

I just wanted to drop everyone a quick note and let them know that the GOMC Blog Online Qualitative Research: The Next Evolution has been added to Alltop.

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1st NGMR Internet Meme Contest

Mon, 21 Jun 2010 19:30:00 GMT

Next Gen Market Research (NGMR) - The networking group for market research innovators - is hosting the industry’s first Internet “meme” competition! (and you can win $1000 bucks)

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Managing an online research community is like hosting a dinner party

Wed, 16 Jun 2010 21:48:00 GMT

When you have guests over, do you greet them as they enter? Do you offer them a drink and tell them to relax . . . maybe even have an activity planned? When managing a community the same rules apply; here are a few tips.

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Tom Anderson – Text Analytics, Social Media and Qualitative Research

Tue, 08 Jun 2010 19:49:00 GMT

I recently had the pleasure of speaking with Statistical Analyst, Social Media Man and Principal at Anderson Analytics, Tom H.C. Anderson. Many of you may also be familiar with Tom through his online community for market researchers: Next Gen Market Research. Tom is very open about sharing ideas regarding social media and how it relates to the market research industry. I was curious to know what his thoughts were specifically about how Social Media and Text Analytics fit into the (online) qualitative realm.

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The Future of Research is in Good Hands

Tue, 01 Jun 2010 21:38:00 GMT

A couple weeks ago, if you crossed the age-old Charles Bridge, worked your way past the Astronomical Clock, through the Old Town Square and into a few meeting rooms called Bohemia I, II and III, you would find yourself among a group of unique individuals....

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'Changing Client Needs Driving New Research Technologies' with Marshall Toplansky

moderator@itracks.com — Tue, 01 Jun 2010 16:18:00 GMT

Marshall Toplansky, CEO of Core Strategies and President of WiseWindow explores the future of online research.

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GOMC in the Windy City

lindsay@itracks.com — Fri, 28 May 2010 19:49:00 GMT

1st stop made on the GOMC Worldwide Road Trip

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'Engaging the Backroom' with H.Grace Fuller

moderator@itracks.com — Fri, 07 May 2010 20:57:00 GMT

Master Moderator and Marketing Research Trainer, H. Grace Fuller PRC, explores the moderator-researcher’s relationship with the online backroom. Grace believes that when the backroom is engaged the research project has a better chance at success. She shows ways to involve what she calls “the second audience” in the play of research. Grace has conducted online research for a wide range of organizations, to include Proctor & Gamble, Virginia Baptist Mission Board, and McKesson Healthcare.

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'Analyzing Online Qualitative, by George!' with Pierre Belisle

moderator@itracks.com — Fri, 23 Apr 2010 20:34:00 GMT

A GOMC Celebrity Series Webinar lead by Pierre Belisle of Belisle Marketing.
Pierre takes us through how to use tags, annotations, and excel for the analysis of Bulletin Board Focus Groups.

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Archive

Let’s move away from MROC and towards Insight

We’ve been added to Alltop!

1st NGMR Internet Meme Contest

Managing an online research community is like hosting a dinner party

Tom Anderson – Text Analytics, Social Media and Qualitative Research

The Future of Research is in Good Hands

'Changing Client Needs Driving New Research Technologies' with Marshall Toplansky

GOMC in the Windy City

'Engaging the Backroom' with H.Grace Fuller

'Analyzing Online Qualitative, by George!' with Pierre Belisle