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Aug
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Written by:
TheresaSorenson
8/23/2010 8:10 AM
Spring in Austin, TX is the place to be for market researchers and anyone interested in Social Media. SXSW has been held every March since 1987, and over 20,000 people attend this Music, Film, and Interactive conference. SXSW® Interactive features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the incredible new SXSW Trade Show, and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the international community has to offer.
SXSW provides attendees with extensive panel sessions and great networking opportunities with end clients and today’s innovative thinkers. Jim Longo, Itracks VP of Business Development and Marketing, states that SXSW “is not just a software and developers’ conference, but an opportunity to learn from and engage with Marketing Managers, Consultants, PR firm executives or Ad agencies, as well as influencers in the media and entertainment industry.”
Here are just a few of the potential panel sessions for the 2011 SXSW:
Online to In-Person: Using Technology to Create Influence – Itracks
Presenter: Jim Longo, VP Business Development and Derek Sawchuk, Marketing Manager.
Using twitter and related technologies as research tools – University of Texas at Austin
Presenter: Elizabeth Winkler, Research Associate at the U of T, has a passion for fast-paced, rapidly changing environments and specializes in social networks, PR, and marketing.
Status update…or Status upgrade? – Spych Research
Presenter: Ben Smithee, Managing Partner of Spych Research, is sought after by numerous companies and organizations for speaking and consulting engagements due to his extensive knowledge of social media, qualitative research, marketing and innovation.
Weird Research – Core Research
Presenter: Susan Korbel, Owner of Core Research in San Antonio, TX, has over 35 years of research expertise in finding ways to dig deep into a problem and describe the unseen using traditional and innovative tools. In the spirit of social media, SXSW fully engages their attendees (or potential attendees) by allowing them to vote on the panel sessions to be presented. You can find a full listing of potential panel sessions for 2011 and vote for your favorites at the SXSW Panel Picker. If there is one conference you attend in Spring, 2011 SXSW should be it. And who wouldn’t want to miss the chance of running into the actress who played the Coal Miners Daughter, Sissy Spacek?
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13 comment(s) so far...
Re: SXSW and Market Researchers
I follow the conference, but have never attended. You've planted the seed!
By CBGoldsmith on
8/23/2010 2:18 PM
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Re: SXSW and Market Researchers
Great idea for a post. I also have a qualitative research panel submission that features learning from our online Gen Y 'super consumer' panel and would appreciate your votes! You can vote here, but it does require registration: panelpicker.sxsw.com/ideas/view/7200
Two research-based communities Ytribes and Millennial Marketing ‘Super Consumer’ Community were launched early in 2010. Both communities were built around gathering research and insights on the Millennial generation. Each community utilized open source platforms (Kickapps and Ning) to house the environment and facilitate engagement. The end goal of gathering qualitative research from consumers and turning the content into valuable and actionable material is shared by both communities. The approaches however, were very different. This panel will explore the purpose, ideation, success, failures, results and implications not only of developing a research-based community but also maintaining and monetizing such a project. From gaining Sr. Management buy-in to selling through to a client, we will discuss what we learned, what worked and what didn’t.
Hope to see you at SXSWi. I've never attended before but am looking forward to it!
P.S. If you need access to 100 Gen Y marketers for a project, feel free to reach out. We're looking for projects to feature at the conference if we win and would love to collaborate.
By Carol Phillips on
8/27/2010 4:08 AM
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Re: SXSW and Market Researchers
Thanks for adding this Carol.
By TheresaSorenson on
8/27/2010 8:58 AM
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Re: SXSW and Market Researchers
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