I remember waking up as a child on Saturday mornings like it was yesterday.
Rushing down the stairs, pouring a bowl of Franken Berries all the while singing LA LA LA LA LA LA in anticipation of joining the Smurfs on their latest adventure! I never understood why my mother insisted that Saturday mornings were meant for sleeping in. All I knew was that my favorite TV show was only on once a week!
It’s weird how some things change and others remain the same as we get older, enter the work force and establish ourselves in our chosen profession. I have been given many words of advice (and have taken some from the likes of Papa Smurf) and one that resonates with me is, “Don’t take your work home with you”.
I truly love my profession, so why not take part of it home with me? It is me. An artist does not leave their medium in the study; a poet does not just stop thinking; and Brainy Smurf sure did not stop conjuring up some crazy plan to help his friends.
This is why I still wake up early Saturday mornings. These days instead of rushing to watch the Smurfs, I wake up early to tune into CBC radio for Terry O’Reilly’s ‘Age of Persuasion’. O’Reilly covers a wide range of topics in marketing, advertising and market research that ignites curiosity and provides insight for the market researcher.
O’Reilly takes his audience through a historical overview of advertising and marketing campaigns from radio to print to TV and then online mediums and the evolution of consumer habits. In the age of social networks and social media, marketing and ad agencies are vastly adapting to the online WOM where consumers rely less on advertising when making purchasing decisions. I turn to O’Reilly to help me stay connected to the ever-changing landscape.
Click the above image if you like to sleep in on Saturdays and you can listen to the episodes online anytime.
Posted by Derek Sawchuk
Written by Terri Sorenson