6/21/2010 11:30 AM
Next Gen Market Research (NGMR) - The networking group for market research innovators - is hosting the industry’s first Internet “meme” competition! (and you can win $1000 bucks)
As a marketer I was very excited to see this from NGMR and thought that it would be great to have some representation from GOMC members. Below is an excerpt from Tom Anderson’s Blog explaining the contest rules and above is one of my meme attempts. You’re laughing with me not at me right?
HOW IT WORKS
- Pick a topic: Make sure it’s something that you’re passionate about, and which is directly relevant to market research. Maybe it’s online panel quality? Call centers? Mobile surveys? Co-creation? Communities? Respondent cooperation? DIY? Commoditization? Procurement? Client-supplier relations? Qual v. Quant? Text Analytics? Whatever you like… My current personal favorites are text analytics, social media research, offshoring and ISO standards. (Sorry, but no favoritism will be shown nor extra points awarded for covering these topics, although you’ll earn a special place in my heart.)
- Create a meme: Make a video; write a song; design a graphic, slogan or logo; develop a clever viral campaign… The only limitation is your creativity. (For a simple example, I recently appropriated the Star Wars “Obi-Wan” meme to make a point about offshoring in a recent blog post.)
- Upload, Submit & Spread: email your execution along with a brief explanation to ( meme [@] nextgenmr. com). We’ll review the content to make sure it’s appropriate (see rules below), and pending approval, it will be posted on NGMR. Regular updates on new submissions will be sent to NGMR members, but we expect you to help spread your meme around, too. Put it out there! The more hits, eyeballs and places it shows up, the better your chances to win.
- Judging & Deadlines: Submissions will be accepted through May 2011, after which point NGMR members will determine the winner in an online poll.
- The Spoils: The winning meme will be showcased on the NGMR site. The winner will also be awarded a $1000 Amazon.com gift certificate, and will be featured in a special blog interview to elaborate on their meme topic.
Remember to include in your entry that you’re a GOMC member.
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